I was reading an article reporting on Verizon’s plans to start testing “sponsored” or “toll-free” data in the near future and it got me thinking. Why does this matter? Toll-free data? Do we need that? The more I thought about it, the more the rise of the toll-free data initiative started to make sense—especially as a marketer. Here’s why.
Think about toll-free 1-800 numbers and their heyday. People (read: consumers) didn’t want to have to pay for the cost of a long-distance phone call to get something they needed, whether it was to buy something, to ask a question about potentially buying something, or to get customer service.