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This robotic camera system can replace an entire fashion photography studio

This robotic camera system can replace an entire fashion photography studio

When I was getting started as a professional photographer some years ago, I decided to work at a studio as a manager to understand the business side of things. I learned a lot in the year I spent there, but I had to quit when my boss decided to take on a massive contract to shoot clothes by the truckload for an online store.

You see, shooting large collections of garments – we’re talking about hundreds and thousands of pieces, including numerous colorways for each – is soul-sucking, tedious work, and is nothing like the glamorous on-location projects you see on TV and Instagram.

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