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Tips & Tricks for Email Marketers in 2016

Tips & Tricks for Email Marketers in 2016

The past couple of years have been big for predictions in email marketing!

If you believed the hype, we would have seriously considered a return to plain-text with the rise of the Apple Watch, suffered catastrophic Gmail opt-out rates with native unsubscribe, been forced to take a more visual approach with the grid view for Gmail promotions tab and more.

The good news is, none of this seems to have much relevance now. Here are my four tips on blocking out the noise and focusing on your email marketing program in 2016 and beyond.

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