As part of their ongoing efforts to promote more advertising on the platform, Twitter has released a new blog post outlining some best practices for tweet copy in promoted tweets. And while the focus of their advice is on one specific Twitter ad element – ‘Mobile App Install’ campaigns – the notes outlined really apply to all promotional tweets, even all tweets more generally.
If you want to make better use of your tweets and generate better engagement, there are some solid learnings in here, based upon research gleaned from 3,200 mobile app promotion campaigns from US-based advertisers.
Here’s what they found:
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