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Uber now lets app developers target riders with contextual information

Uber now lets app developers target riders with contextual information

Uber’s mission is to help you get from point A to point B with as little friction as possible. When you request a ride, a car arrives, you get in, and you’re on your way. But what happens when Uber’s ride request feature is integrated into an application? How can developers create a comprehensive experience around two services?

Say, for example, you request an Uber through the United Airlines app. The ordering part is there and the payment, but what happens in the meantime? Today, Uber is offering developers a new opportunity in trip branding and personalization, giving them a way to provide you with helpful content during the ride — within the Uber app itself. The idea is that you’ll not only get to where you need to be, but you’ll be armed with information to make the trip a success.

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