Facebook’s algorithm will change — yet again. The algorithm update is twofold this time: Facebook will analyze the time spent on a given piece of content and will spread out content from the same publisher (challenging pages once more).
This update comes as no surprise. Facebook is trying to curate the most relevant and engaging content for its audience. While the network is still trying to figure out how to track usage data on desktop users, it now, in fact, can track the time and use on its mobile app as well as recently introduced Instant Articles.