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Wal-Mart’s mobile payment app may lack incentives to draw new users

Wal Mart’s mobile payment app may lack incentives to draw new users

Wal-Mart Stores Inc.’s expansion of its mobile-payment system across the U.S. may meet resistance from shoppers with little incentive to whip out their phones at the register.

“There’s got to be something in there that would get consumers to use it,” said Brendan Miller, an analyst at Forrester Research. Otherwise, “I can just pull out my credit card and swipe it.”

The Walmart Pay feature is part of a mobile app—available on Apple and Android devices—that offers discounts, helps shoppers locate items within stores and provides easy access to baby registries and wish lists.

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