Marketers are adjusting their budgets and tactics to become more consumer-centric. But they need speed and agility to keep up with today’s demanding customers, according to a new report.
Leapfrog Marketing Institute, a unit of Evanston, Ill.-based digital agency Leapfrog Online, published the report, Evolving Strategic and Financial Plans for the Always-On Consumer (registration required).
It’s based on a December survey of marketing and digital executives who all identified themselves as budget owners or budget influencers. More than 65 percent also described themselves as executive managers.
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