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Want To Win The Digital Customer? Unite Sales And Marketing

Want To Win The Digital Customer? Unite Sales And Marketing

Recently, SAP commissioned an Aberdeen research report on the success of sales and marketing alignment. The study found  that “best-in-class companies that optimize the marketing and sales relationship grow revenue 32 percent faster.” And more importantly, “Companies that align sales and marketing efforts by using their CRM system as system of engagement versus system of record enjoy stronger customer retention rates as well as more efficient end of the customer journey sales results.

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