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What B2B Marketers Can Learn From B2C Retail Strategy

What B2B Marketers Can Learn From B2C Retail Strategy

The divide between Business to Consumer (B2C) retail and Business to Business (B2B) digital marketing techniques has narrowed so much that they’re overlapping. Some of the tried-and-true methods used by B2C retail marketers are now leveraged by their B2B counterparts in an effort to generate leads and reach new markets.

These methods are old news for consumer-facing companies. Traditional marketing tools like paid search, social media, display advertising, blogging, and more have long been a part of the playbook for consumer-facing companies.

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