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What do content marketers need to know about SEO?

What do content marketers need to know about SEO?

The way that search marketing has evolved over the last few years has brought content marketing and SEO ever closer together.

Content creation and SEO used to be very separate disciplines in the past, but now it’s hard to see how either can be practiced effectively without at least some knowledge of the other.

Which brings me to the question: what do content marketers need to know about SEO (and vice versa) to achieve the best results?

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