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What is the best frequency for email marketing?

What is the best frequency for email marketing?

Choosing the best frequency for sending email emails is challenging since we are looking to maximize response, but avoid ‘over-mailing’ which can lead to unacceptable levels of unsubscribes and an increase in inactives since our audience may feel they are being spammed. Even if they don’t unsubscribe they will become “emotionally unsubscribed”.

Worse still, with over-mailing, the business may have email delivery problems and messages aren’t getting through to the inbox at all.

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