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What Yahoo’s search deal with Google means for retail marketers

What Yahoo’s search deal with Google means for retail marketers

The arrangement means Google will provide advertising and search results for some Yahoo users’ queries.

In an attempt to bolster Yahoo Inc.’s lagging search business, the search engine has reached a deal in which Google will provide advertising and search results for some Yahoo users’ queries.

Microsoft Corp.’s Bing and Yahoo’s own in-house mobile search technology had previously powered Yahoo’s search engine.

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