It’s no secret that social media can shape consumer behavior. After all, nearly half of Americans (47%) say Facebook has the greatest impact on purchase behavior (compared to 24% in 2011). And 50% of all Americans have a Facebook account.
It also feels as though there are about as many stats available in talking about the rise of mobile usage when shopping for products and services. According to Adweek, 82 percent of mobile users turn to their phones inside a physical store when making purchasing decisions. This is pretty significant when you consider that there are more than 350 million Americans and the same Adweek article says roughly two thirds of Americans own at least two devices. At least two devices.