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When it Comes to Marketing vs. Advertising, Marketing is Winning

When it Comes to Marketing vs. Advertising, Marketing is Winning

Advertising — with its emphasis on frequency and unrelenting sameness — is dying. Marketing — or, the telling of stories — will never die.

Lou Paskalis, the SVP of Enterprise Media at Bank of America, is shedding no tears over advertising.

“We’re at the end of the advertising era — it’s coming to an end,” Paskalis said in a recent industry panel discussion filmed by Beet.TV.

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