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Which Smarketing metrics should your digital marketing team really be focusing on?

Which Smarketing metrics should your digital marketing team really be focusing on?

As digital marketers, it is our job to drive sales for our business, correct? Wait, but isn’t that the job of the sales department..?

As it turns out, with Smarketing we have many of the same goals and objectives so it makes sense that we would work together to form a more united team and focus on the same measurements to close our deals.

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