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Why Amazon, not Starbucks, could dominate mobile delivery in 2016

Why Amazon, not Starbucks, could dominate mobile delivery in 2016

Starbucks began testing mobile delivery in Seattle this week, hoping to recreate its mobile payments and ordering successes, but it is likely to be Amazon, which has expanded its restaurant delivery offering to Baltimore, that will dominate mobile delivery news in the future.

Mobile-supported delivery options quickly gained momentum in 2015, with fast food chains, retailers and technology startups all interested in the opportunity to address younger consumers’ desire for instant gratification.

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