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Why Do Consumers Sign Up for Marketing Emails?

Why Do Consumers Sign Up for Marketing Emails?

Why do the vast majority of consumers who sign up for marketing emails actually do such a thing?

Turn out, this is a very self-motivated group. Per the findings of a recent survey conducted by Adestra, 85% of those polled admit to signing up for marketing emails in hopes of being targeted with special promotions or discount opportunities.

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