Businesses that want potential customers to linger longer on their websites have an easy tool for making that happen – video. It turns out, giving website visitors text to read or photos to look at isn’t enough to keep them engaged. But add a video and they’ll hang around, on average, an extra two minutes.
“That’s time they are spending with you and not with your competitors,” says V. Michael Santoro, one of the developers of Vaetas, an online video-marketing syndication network. “The longer they stay with you, the greater odds are they will make a buying decision you’ll like.”
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