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Why Marketers Should Embrace Predictive Analytics

Why Marketers Should Embrace Predictive Analytics

Traditional segmentation for marketing purposes will soon be overtaken by predictive analytics — learning from large volumes of data to segment customer databases based on forecasted future trends, estimated future actions, and much more.

One of those buzzwords that’s been floating around for the past few years, predictive analytics are changing the way marketers get in front of consumers. Simply put, predictive analytics can be used to create predictions about unknown or uncertain future events.

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