Newspapers have long considered Facebook and Google their frenemies.
On the one hand, they rely on both to distribute their words and ads to a mass audience as print ads and subscription dollars plummet.
But by doing so, the two tech giants have now ballooned in size to the point where there’s little room left for anyone else in the industry to breathe.
Facebook and Google now collectively control around $.70 of every dollar spent on digital ads.
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