During its March 21 press event, Apple was keen to market the new 9.7-inch iPad Pro as a Windows PC replacement, pointing out that most 12.9-inch Pro buyers are switchers. But does the smaller Pro stand a chance of luring more converts?
First, let’s look at the factors in Apple’s favor. The iPad is, for one, far and away the best-selling tablet on the market, even if its market-share has eroded. Its popularity has led businesses, developers, and accessory makers to support it en masse, giving the platform the apps and other kinds of support it needs to be a plausible alternative to a laptop or a desktop. Many tasks that were once the province of Mac and Windows PCs, like video editing, can now be performed on an iPad. Microsoft even has an iPad Office suite, something Apple is happy to promote.