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Yahoo Pushes New Content Marketing Offerings

Yahoo Pushes New Content Marketing Offerings

Ahead of the weekend, Yahoo! announced the launch of Yahoo Storytellers, a full service content marketing studio for brands and agencies.

The platform, we’re told, leverages Yahoo’s editorial expertise, extensive data, and native advertising through Yahoo Gemini.

According to Yahoo, now marketers can leverage Yahoo Storytellers to successfully develop, distribute and measure premium branded content that “meets consumers’ high expectations and drives engagement.”

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