Home » Mobile Commerce » App & Site design » Zero-rated features change the way wireless customers connect to apps

Zero-rated features change the way wireless customers connect to apps

Zero rated features change the way wireless customers connect to apps

A new report authored by Fierce Wireless and global consulting firm P3 finds that of the top four U.S. wireless operators, only T-Mobile subscribers spend more time using apps over a cellular network (175 minutes a day on average) than the time they spend using apps on Wi-Fi (160 minutes a day on average).

As you can see by perusing the accompanying charts, AT&T, Verizon and Sprint subscribers all spend more time using apps on Wi-Fi than on cellular. The reason for this obviously has to do with some of the zero-rated features that T-Mobile offers its subscribers such as Binge On and Music Freedom.

Read More

About the author

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>